The Customer Is Always Right

When I think of Magic’s customers, I think about players like you and me, who purchase this beloved cardboard crack made by Wizards of the Coast – and in terms of product, they’ve been knocking the ball out the park. But there’s more to the health of Magic than decisions made by R&D in designing and developing good sets; the way Wizards treats the distributors and game shops that sell Magic is important, too. And according to our game shop owner and some recent events I’ve been involved with, Wizards is the hands-down worst gaming company to deal with, period.