Universes Beyond Star Trek: Store publishes nonexistent set and blows up the internet
A US store has put up for pre-order a full range of products from a possible unannounced partnership between Magic: The Gathering and the Star Trek franchise, scheduled for release in September 2026. Hours later, the retailer admitted the listings were made to optimize the site's SEO
UPDATE: The retailer later published through Discord that the set's listings are for the sole purpose of optimizing SEO (Search Engine Optimization)…
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