Magic has a cultural problem, and Universes Beyond can solve it

If you say "Pikachu," everyone will think of a yellow mouse. If you say "Jinx," some will know you're talking about a blue-haired girl. But if you say "Jace," few will know what you're talking about.

Let me illustrate my thesis in this article based on some facts that have occurred in recent months. Some are regional situations, things that I have…

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